If you’ve been paying attention to the HLYCRP facebook page, you notice that our likes have taken a sharp upturn. You were probably like, “Have they gotten cooler? Or has Cinnamon Kennedy finally hacked the system of Mark Zuckerberg?” The answer is the latter. I figured out how to buy likes, and here’s how you do it (this is so boring, please pretend that John is playing guitar in the background):

-Go to Facebook ads manager

-New campaign

-Set the region to ‘global’ (btw their interface is crazy and upsetting. You might need to watch some youtube videos to get this far.)

-Add a couple of keywords. We chose ‘musician’ and ‘rock music’

-After much experimenting, we found that Facebook heavily favors dumb pictures and dumb text. Ours says ‘Do you like new music? Then Like our page!’ with one still image of John playing guitar. It works improbably well.

-Launch. Bam. Facebook will take a hundred years to approve your ad (particularly if it has the word ‘crap’ in it), and then you’ll start getting around 200 likes a day. The inclusion of places like the Middle East, India and Africa will have you paying less than $.01 per like. You can probably afford that. Next week I will address the question of whether Facebook Likes, particularly those originating from halfway around the world, actually mean anything, whether they do any good, and whether there is a point to spending $.01 on them. My answer to this will be (spoiler alert): maybe.

This is shoegaze: it goes on and on, and the colors all fade into each other, and we’re dreaming. The whole album is like that. Very nice. It’s so hard to believe that this many layers of sound were created by two people that I’m going to have to see them live to figure out how they do it.

This is shoegaze: it goes on and on, and the colors all fade into each other, and we’re dreaming. The whole album is like that. Very nice. It’s so hard to believe that this many layers of sound were created by two people that I’m going to have to see them live to figure out how they do it.