Band Marketing Tip: DM. Because you can.

At the moment, DM works. If you want to reach a bar or a promoter or a music magazine, and — importantly — you can figure out the actual right person to talk to, DM them. Here’s why they’ll probably respond: chances are that that person (who is in the business of promotion) is working on building up his or her ‘personal brand’, and people who are building up their ‘personal brand’ are encouraged to respond to all of their messages. (Even all of their comments. It’s a dreary biz.) So, DM them. Note that we’re currently in a window in which people trust the content coming in via that medium, but it won’t last. Probably soon people will hate DM as much as email, but for now they don’t seem to…