Experiment: Band Management: Blog 24: Press Packet

I’m going to do this once – a mass mailing of Band A’s CD to radio stations and publications. It seems that some radio stations want CDs (WNCW, KDRW, WFMU) – so I’m sending out a PRESS PACKET to 30 stations and publications. 
Which takes me back to my 20s in NYC and trying to break into the literary world. Ahhh, the music world v. the literary world. This is what is wrong with the literary world: 1) poetry readings are lame, 2) everypoet/writer really wants to be a rock star, 3) the whole industry is hiding behind the walls of their shining city praying the barbarians don’t invade, and 4) the PRESS PACKET is nothing like sending off a BOOK PACKET to agents and editors. I made BOOK PACKETS which sucked the life out of me, 30 pages of cover letters, bio, chapter summary, marketing plan, first chapter – and it had to be in a certain font, with certain spacing, headers, footers – and if it had one grammatical error… 
So this is what I am actually sending out as my PRESS PACKET: Band A’s CD, a one-sheeter (Ill get to this), a band photo (thanks Scott Sturdy), and, inspired by The Space Buggy, some fun stuff like stickers and pins. The Space Buggy sent us such a great packet – a work of art in itself – that the Holy Crap Records Podcast really wanted to like them before we even listened to their CD. And no moldy egg sandwiches or anything else weird/funny/disturbing… 
I have taken a photo of the one-sheeter I wrote for “Band A.” 
(And here is a link to Tunecore’s recommendations on a one-sheeter: https://www.tunecore.com/…/building-a-one-sheet-use-this-ch…) 
Basically, how do you make “Band A” sound so cool that the radio station or publication will listen to “Band A” with an open mind. I’ve published over 900 articles – so I know what a writer/platform wants in a pitch: 1) “Band A” and the writer are in this together, 2) this band is getting a bunch of crazy momentum, and 3) name-drop that “Band A” is being played on this radio station, reviewed here, re-released through this label, cool-reference, cool reference, cool reference… bullshit, bullshit, bullshit… Get on the “Band A” bandwagon now!!!